Surf in the sky: O2 Wifi arrives at the Coca-Cola London Eye

O2 today announces that O2 Wifi is being made permanently available on the Coca-Cola London Eye – the UK’s most popular paid for visitor attraction – following successful trials.

Whilst enjoying unrivalled views of the city, the 32 newly-connected capsules will now offer visitors from all countries and all mobile networks access to a seamless and secure connection to the internet during their on-board journey.

The new O2 Wifi service has proven particularly popular with tourists, who account for approximately 20% of users according to analysis on behalf of Merlin Entertainments, which owns London attractions including the Coca-Cola London Eye, Madame Tussauds London and the London Dungeon. Of these foreign visitors, Americans comprised the biggest group (16%), followed by Germans (8%) and Italians (7%).

The analysis also reveals that the service is enabling visitors to make the most of their experience by giving them free access to social media and online travel guides, with Facebook, Instagram and TripAdvisor proving the most popular.

O2 leads with world first in HD Wifi technology

O2 is the first UK mobile operator to launch a free, HD Wifi network on a continually moving structure.

The system has been designed to beam Wifi coverage between 16 fixed access points on the iconic London Eye structure, without using fixed cables or satellite technology. The installation extends the High Density O2 Wifi network already installed in ground level areas, and marks the world’s first HD Wifi-network on a continually moving structure.

O2 Wifi is available to all members of public, regardless of their standard network provider. To access the service, visitors simply need to register using their mobile number. O2 customers connect automatically.

Robert Franks, Director of Digital at O2, commented: “We’re delighted to help Merlin Entertainments take their customers’ experiences to new heights. Our innovative, high density O2 Wifi solution is a world-first, offering seamless connectivity for customers throughout the iconic London Eye adventure. So whether it’s sharing a selfie, posting a photo of the stunning skyline or finding information about London attractions, visitors will be able to do this seamlessly and for free as they go around.”

Sunny Jouhal, General Manager of the Coca-Cola London Eye, said: “We are delighted that this project has enabled us to further add to the London Eye customer experience alongside our 4D Cinema Experience and interactive Samsung Galaxy Tab in-capsule guides that are already included free of charge for every ticket holder. We knew that the ability to deliver a continual Wifi service would be technically challenging, and I am delighted to say that O2 has delivered us an exceptional solution.”

To find out more about O2 Wifi, visit

O2 Press Office contacts

t: +44 (0)1753 565656

All O2 news release can be accessed at our website:

Notes to Editors

O2 worked closely with key suppliers, Cambridge Communications Systems (CCS) and KC2 Networks Ltd, on the microwave design and installation phase of the delivery. Using the licensed 28Ghz spectrum, O2 and CCS have designed a system to provide Wifi coverage utilising CCS’s self-organising mesh, consisting of 14 microwave nodes, providing data connectivity to 16 wireless access points, (with specialist, high gain antennas), each serving 2 out of the 32 capsules.

About O2

Telefónica UK Limited is a leading digital communications company owned by Telefónica S.A. O2 is the commercial brand of Telefónica UK Limited and is the mobile network operator with the highest customer satisfaction in the UK according to Ofcom. With over 25 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating O2 Wifi and owning half of Tesco Mobile. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Read more about O2 at

Telefónica UK Limited is registered in England and Wales. Registration number: 1743099.
Its registered office is at: 260 Bath Road, Slough, Berkshire, SL1 4DX, United Kingdom

The London Eye

The London Eye is conceived and designed by Marks Barfield Architects. The London Eye is centrally located in the heart of the capital, gracefully rotating over the river Thames opposite Houses of Parliament and Big Ben. At 135m, the London Eye is the world’s tallest cantilevered observation wheel; a feat of design and engineering it has become the modern symbol representing the capital and a global icon. The experience showcases breath-taking 360 degree views of the capital and its famous landmarks and has been the number one visitor experience in the city for the past decade.

The constant and graceful movement of the London Eye gives visitors an ever-changing perspective of the best city in the world enhanced by interactive Samsung Galaxy Tab guides to assist guests with information on landmarks in several languages. An experience on the London Eye will lift you high enough to see up to 40km and keep you close enough to see the spectacular details of the city unfolding below you.

Included in all London Eye experiences is the spectacular 4D cinema show, featuring the first ever-3D aerial footage of London and the famous London NYE fireworks.

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